You have an impeccable website, with good usability and several accesses. But all this does not seem to be turning into sales. Have you ever stopped to think why? This is a common mistake on the web: Many companies think that having one website is enough to win over new customers. The truth is that it is only a part of the way down to business closing. To really convince your visitors to get in touch and buy from you, you still need to take a few steps. A lead generator site should have more than information: it needs to interact. Instigate and encourage your consumer to make contact, so that the purchase process has continuity. It is very important that in order to achieve the success of your strategy, the lead purchase journey is followed, so your actions will be much more assertive.
Provide on your site means for the client to contact. It could be an online chat, a form to subscribe to the newsletter, an invitation to download extra material at the end of each blog post. If possible, create tools that facilitate self-service, such as simulations and budgets. You can ask the customer to use these tools, fill out a registration with your data. This page should have all the information you need to get the lead to talk to your company with ease: phone, email, social networks, address, and other data. Generally, this is the first channel sought by those who decide to speak with the company.
Offer Quality Content
Well-informed leads are the closest leads to the buying decision – they already know your problems and needs, the company, your products and services. Content is essential in this process. It is the content which will provide everything the lead needs to make his decision. So, have a well-crafted inbound marketing strategy with the help of good web design Dubai agency. Feed your channels with original, up-to-date content relevant to your customers and potential customers. Adequate this content to the sales funnel, to ensure that it turns your visitors into loyal customers. And do not forget to put Call to Action (CTA) in your posts – calls for the lead to take action, like “download our e-book”, “get in touch”, “follow us on social networks.” These incentives result in the leads in the interaction with your company.
Use Landing Pages
If you are not already doing this, the bad news is that you are losing a ton of leads. The good news is that if you even create a couple of landing pages, you will see a significant jump in the amount of leads generated. Because? Because of another principle of conversion: focus. Specifically, something called the “Attention Ratio.”
Landing pages focus the attention of your visitors on the task at hand. Consequently, guiding the prospects to these pages tends to get radically higher conversion rates just by throwing the visitors on your homepage and waiting for them to notice the small call on the offer in search of what they came from.
Focus on Potential Customers Too
Leads that come in contact with the company are very close leads to the purchase decision and having structure on the website to receive them is key, as stated earlier. However, the company cannot forget the other consumers. There are those who have not yet decided to buy, who did not identify a need, did not decide which product or service to purchase. These consumers are opportunities that cannot be ignored or lost!
But how to do that? The answer is in our previous item: the content. Offering the right content, you can attract and retain these people, turning them into valuable qualified leads as well. A clothing store, for example, can post fashion tips on your blog. With this, it attracts people interested in the subject and who may, in the future, acquire their products.
Plan Special Pages for Ads
Social networks and Google itself, with Google AdWords, offer great ad tools on the web. But for them to be effective, the landing page needs to be well-planned on the page where the lead will arrive. It needs to objectively show the information the lead seeks. If he clicks on a specific mobile ad, he cannot be redirected to a page with a hundred different models. The landing page also needs to make clear the next step to be taken by the person interested in the advertisement. Did you advertise a cooking course? Then, leave the school contact visible or the enrollment form for registration. Having a lead generator website makes all the difference in your business marketing strategy.
Make Sure Your Tracking Works
If you have not yet set up crawling your site, the time is now. You need to know which pages are generating the most leads, and which ones are not performing well.
If you have a good CRM system, very well. But even a free Google Analytics account has a good feature for basic tracking. Just set up a “goal” for every lead generation page you have. In a week, you will be amazed by the information. If you have not done any tracking previously, figuring out your results is like turning on the lights in a dark room. Note: This will show you which of your marketing efforts are working best. Only this can be extremely useful. Once you have the information on what is actually producing your leads, do more of that, and consider moving away from marketing efforts that are not working.
You’ve probably seen sites like this. They may be over optimized for advertising (as it did for Forbes not long ago), or they may be over optimized for something else. The point is that they put so many bells and whistles and little gadgets on the site, that using it has become a drag. You can barely go through all the lead generation offerings to find the content. Do not let this happen to you. Choose the most effective lead generation tactics and abandon what does not work.