The knowledge is expanding, the minds are intermingling, the lifestyles are changing and businesses are going through radical revolution phase. Now, who should be blamed or praised? You can either blame or praise and that depends on how you perceive “Change”. But most of the people think it is a great time.
Coming back to the original question, it is evidently clear that digital technology is the catalyst for this change. So, how you are you going to deploy change management to solidify your web presence?
Finding the sweet spot:
Well, you might want to create a stunningly beautiful looking website or great app that is highly functional. But what is the utility if it does not give meaningful digital journey to the users. So, where do you start? Of course, your digital ride starts from your website.
And that begins with your strategy. In fact, you need to create a content-driven website that attracts audiences to your site. But to create a great content based site you need to choose an effective CMS development team. Either you can choose WordPress or find Joomla web development services. Actually, both these CMS systems have their own charm and benefits.
And only a qualified team can tell you which is the better CMS for your business requirements is. Hence, you need to choose the development company wisely. So, what are the sweet spots? Of course, the perfect CMS and the right company are the sweet spots.
Finding the perfect development company:
This is a little tricky affair because when you set out to search Joomla website development India, you are going to get dazed by the sheer number of companies promising better strategy, products and services and so on. But there should be a way to differentiate between marketing gig and actuality. Well, the below mentioned are a few questions that you need to ask in order to identify the right organisation.
- Do you have in-house development-team? How many years have you been working together?
- Are you comfortable in working on Joomla? How long have you been working on this technology or CMS?
- Do you have a back-end of similar site to show me?
- Are you capable of building my site mobile and tab responsive?
- Do I have to pay for the CMS licensing fee or the CMS is open source or proprietary
- How do you charge the service fee? Are you going to charge me hourly or the on the project basis? Can you take me through your payment policy? Do I have to charge extra amount for the work that falls outside the scope of initial agreement?
- Do you offer maintenance service? And what are the costs?
- Can you give me an estimated time frame that you need to create this site?
- Can you show me and make understand the design and development process?
By asking these questions, you are surely going to find the perfect Joomla web development services India that can offer you a comprehensive service. Well, that was about creating a content-based website. Now, are you going to build a content-based site and leave it up to the fate? Of course, you need to think of the digital marketing too.
Finding the right digital marketing:
Since you are choosing a content-based website, you need to deploy insightful content marketing strategy to boost your presence and reap more profit. Most of the web development companies offer digital marketing service too.
Well, it does not make sense to work with two different organizations for one single purpose. So, ensure that you find an organization that offers three-sixty-degree marketing communication.
You have to define your SEO and SMO strategy mindfully and that demands you to look at the data modules analytically. And then look at the market trends. Currently, the video marketing is taking center stage. Hence, it is essential to look at the market dynamics and create a content strategy that brings better results.
The top-notch and serious brands are spending more than 15 % of their marketing budget on content marketing and creation. Well, that amount is quite substantial. Therefore, you should also allocate budget for your content marketing too.
Apparently, the digital platform is appreciated for its measurability. The frontend measurement tools can give insights into the complete strategy. And using the insights, you can tweak your strategy to earn more benefit.
The world is adapting to the digital platform and creating a better-looking website would not give you the much-coveted push; in fact, you need to think objectively and analyze your business priorities to get a meaningful strategy in place. So, get the clarity and let your perceptions work unprejudiced so that you can capitalise on the opportunity.