Micro-Influencers and Their Contribution to the Instagram Marketing Success

Being a popular social media hub among millennials, individuals, and large and small businesses, Instagram is currently the talk of overall online marketing campaigns. It boasts of 800 million active users and 90 million visuals are being shared on the platform every day. Instagram is undoubtedly the best place to promote your business and gain the exposure you need to boost your user engagement, creating a trustworthy user community, and bolstering your conversions. This is perhaps the biggest reason why every brand regardless of its size and reach is trying every trick to extend their influence on Instagram.

Creating your follower base has been streamlined with Instagram, as it allows you to identify the influencers who are basically famous personalities on social media featuring a huge follower base. However, it is also true that no one needs to showcase millions of follower in order to be termed as influential, but it is how much equipped they are when it comes to engagement. This is where micro-influencers on Instagram come into play and here are some of the important attributes that you need to know about them Learn Tech News.

Who Are These Micro-Influencers?

Instagram is packed with comprehensive features and amazing personalities, out of which influencers with 1000-100000 followers fall under the category of micro-influencers. It is obvious that at first, you may wonder how their follower base and influence can help your business campaign. But they are the best people to collaborate with when it comes to have higher engagement rates. Take a look at how these micro-influencers can change the Instagram marketing game for your business:

Helps in Niche Targeting

Marketing a business with the help of social media is an exceptional way of advertising your services, but doing the same based on a target audience will simply make it more powerful and authentic. When you work with a micro-influencer, you are allowed to display your brand and its offerings to a specific niche or your target audience. This lets you have higher user engagements which encourage more sales.

Cost-effective Marketing

If you have just established your business and have chosen social media for its promotion, it is quite obvious that you will be a little concerned about the marketing budget. To your joy, micro-influencer marketing on Instagram is the best deal you can get for developing your business without stretching your budget at the same time. Apart from that, collaborating with micro-influencers will encourage you to experiment with certain things that are helpful to your brand, without even worrying about the budget. You can also take the help of credible sources including Like4Like that can help you with better user engagements.

Higher Engagement Rates

As mentioned earlier, micro-influencers have engineered themselves in getting higher engagement rates than others on Instagram. The reason behind such a feat is a simple one – they have a loyal audience base that is in search of quality information and content. This eliminates the myths regarding follower count and engagements, as having a large follower base is not the only thing that decides the success of Instagram marketing, it is all about engaging loyal followers to your business.


Authenticity, conversions, and sales; all of these can be bolstered once you find the right micro-influencer to collaborate with. Keep the above benefits in mind and find the right influencer to work with and promote your business on Instagram.


Karen is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues..