In today’s era of modern technology and rapidly increasing use of social media platforms, the means of advertising or business is not limited to just print media or digital advertising. Social media platforms today play a vital role in businesses development, and one of the most used platforms is “Instagram.” There are approximately 800 million active users, and the number is just increasing day by day.
Tactics of advertising/marketing business through Instagram
There are various ways to advertise your business (products) through Instagram. The first and the most important way is having your company’s Instagram page; the page itself gives you a lot of options for advertising and marketing. Let’s check out some points that you need to consider while using Instagram as an advertising platform:
Post content and quality: If you are a new name in the market and you want more people to know about your products or services then it is essential that your post content that is convincing and creative. Also, it should be able to grab you, potential customers. Also, not only the content but the images you post along with it should be relevant to your post. The image quality should be good and necessary editing must be done before posting it on your Instagram page. For, e.g., there should not be any misleading object or just clutter of documents or any such thing in the background of your product image, and if it does then this will lead to the wrong impression of the organization in the eyes of viewers or followers.
The bio of your page should give a brief idea about your product or services to the viewers and should also include the links to your company website and other social media platforms .You should also keep in mind the frequency of your posts while posting it on your page. Posts should be more than enough to stay connected with your customers but not so much that it counts up to spam. The followers will get irritated with the overdose of your posts while on the other side it shouldn’t be so less than the bridge between you and your potential buyers increase a lot, and it becomes difficult to pull out sales through Instagram. Hence the frequency of post is a very minor but essential factor for Instagram marketing.
Target audience: If your product or services are limited to a particular group of people depending upon age factor or financial status it becomes indispensable to target the right audience and turn them into your clients. In case, you have a good experience about the market, but you want to come up with a new product, and you aren’t sure about the audience’s choice, you can conduct an online survey for the same. The results will be beneficial in the outcome and development of your new product; also your chances of loss or failure will nearly reduce by half. In case, you are in the early days of your business, and you are searching for potential investors, you can join various entrepreneur or “start-up” groups on Instagram and advertise your business there. So, the next time you want to add more to your business, keep the above audience target in mind, and it will turn out to be very helpful.
The role of hashtag #: Now this is a term not everyone is familiar with. It’s a small sign though, but it’s all over Instagram and social media. What hashtag mainly does is it acts a search sign for the users, whenever someone searches for a particular person or product on Instagram a hashtag sign follows it, or it is added before the search word. If you want more and more people to know about your business, it’s necessary to add hashtags in your post content and all the relevant words in regards to your products. In this way, your page will always be in the search results of the new viewers who are searching for products or services similar to yours and you need not put extra efforts for the same. The inclusion of hashtags allows you to be one among the search result so always do add hashtags in your posts.
Feedback /review page: To give your customers the best services, see to it that you have a particular email id or feedbacks form for your customers. You can also make a separate page for your customer complaints /suggestions /feedbacks; this will give a broad idea to new customers about your services and your pattern of working. Also, the existing customers will have a good impression of your business as they quickly get a public platform to express their views regarding your services.
Use the GO LIVE option wisely: Yes, Instagram has an option of going live! Usually, people use it to show off many interesting places or things around the world, but you can use it as a tool for marketing or educating your customers about your product. For, e.g., if you deal with sales and service of electronic products, you can go live and inform your customers about the mechanism of the product as well as the do’s and don’ts of the products. But as said, use it wisely! Do not keep using the go-live feature for no reason; always have a healthy business perspective in your mind. If you keep going live frequently with any relevant knowledge to share, your followers will never take you seriously, and this may affect the goodwill of your organization.
Hence, Instagram is not just limited to personal interest or feeds, but it can work wonders in marketing your products and services; the only factor to consider is the way you use it. If you understand the strategies correctly, you may not find the need to advertise your business further as Instagram can give you enough business. Having a high number of Instagram likes can help you in a lot in achieving your goal.
If you want to know more interesting facts about Instagram and how it can prove to be helpful for you, then keep reading our posts.