The liquid detergent packaging has undergone significant format and design transformation over the years owing to product development to meet consumer expectations and lifestyle changes. According to industry research, the penetration of washing machines in the estimated household has increased significantly and is optimistically estimated to rise over the upcoming years. This ongoing change in housing conditions and lifestyle has compelled detergent manufacturers to come up with new and innovative ideas in terms of packaging and advertising.
What is liquid detergent?
Liquid detergent is a complex mixture of surfactants used effectively in cleaning action on dirt and grease. These detergents included in the washing process thus by decreasing the surface tension of water. Liquid detergents, with the wide adoption of fragrance and conditioners, attracted a number of consumers. The liquid detergent industry is expected to witness growth in the future with an upsurge in urbanization and substantial growth in penetration of washing machines.
Liquid detergent is a chemical reaction which is different from soaps that blend oil and acts as a wetting agent. The extraction is through bleach, complexation agents, soap, zeolites, and different other enzymes. Liquid detergent is combined with chemical compounds that comprise alkyl benzene sulfonates. The real idea of liquid detergent was introduced just after powder detergents and bars/soaps have gained fame. However, in the adoption of liquid detergent gaining comparatively a substantial share. This has increased the demand and value of liquid detergents.
What explains the necessity of using liquid detergent?
Many of the developed regions are expecting to reduce sales of powder detergents, which owes to the upcoming generation changing its preference to liquid detergents comparing to bar/powder detergent, as they witness liquid detergent which is highly hygienic and anti-bacterial. Majorly the consumers believe that bar detergent consists of harbor germ soon after its use. Liquids, among their bold hues and connotations of upward mobility, are increasingly substituting powders as standards of living has enhanced worldwide.
Leading brands of laundry detergents regularly have harmful chemicals providing a negative impact the health, ranging from skin and throat irritation to carcinogenicity and thus carries negative effects on the environment. Researchers have recognized that dryer vents emit over 7 hazardous air pollutants. This is a big concern when dryers are either blocked or don’t vent outside, thus causes indoor air pollution. Momentum is prone towards liquid detergents. Owing to the leading manufacturers of liquid detergent were topmost in their production capabilities in catering to the growing demands.
Where do we use liquid detergents?
In a majority of developed regions are experiencing a decrease in sales of powder detergents, which further owes to the fact that the young generation changed its preference to liquid detergents in comparison to bar/powder detergent. Reason being, they observe liquid detergent as more anti- bacterial and hygienic. Majority of consumers believe that bar detergents harbor germs soon after being used. Liquids, amongst their bold hues and connotations of upward mobility, are gradually substituting powders as standards of living have improved around the world. When it comes to washing, liquid detergent is better at greasy stains. Powder detergents can leave chunks of undissolved detergent in washing machine parts. As you can imagine, this can lead to malfunctions.
It particularly affects the washer’s drainage system. Over a period of time, the clumps can build up and cause a blockage that looks a lot like hard water deposits. This has further led to a wider adoption rate of liquid detergents among the homemakers.
Eco- friendly Liquid Detergents surfacing across the industry
Preference of the consumers for eco-friendly and natural liquid detergents increasing the expansion of the industry. Environmental concerns have stimulated the manufacturers to shift their focus on eco- friendly liquid laundry detergents that are taken from natural substances, which is again another main reason in increasing the demand for liquid detergents. The manufacturers have initiated in producing green products which are composed of natural substances like mineral- or coconut oil- based surfactants, plant-based enzymes, etc.
Considering these products to be biodegradable, still, they have acquired traction among consumers locally. Furthermore, this industry is witnessing a growing thrust on green cleaning products and the steps that are effecting environment-friendly ingredients in place of volatile organic compounds which causes respiratory and dermatological disorders. Initially, liquid detergents were packed made out of non-recyclable plastics, which pose an extra burden on the environment. Accordingly, manufacturers move towards producing sustainable products.
The bottom line
The Liquid detergent Market has risen at a significant pace owing to a range of factors. These technological advancements which further lead to the development of advanced liquid detergents and is said to drive the growth. The inclination of consumers towards eco-friendly & natural liquid detergents upsurges the growth. Environmental hazards have stimulated the manufacturers in changing their focus to eco-friendly liquid laundry detergents extracted from natural substances, which is yet another main factor increasing the demand forward for liquid detergents. Manufacturers are producing green products that are a composition of natural substances like plant- based enzymes, mineral- or coconut oil-based surfactants, etc. Furthermore, the Global Liquid Detergent Market is emerged to rise at a market growth of 5% of CAGR over the predicted period.