Conventional banner ads such as roller banners have always been considered an advertising staple. Although printed banner advertisements have been around longer, another form of banner advertising is taking digital marketing by storm. Online banners are ubiquitous these days, and in deciding which type of banner ad best suits your marketing needs, it is crucial to compare the pros and cons of each method.
Which has a more extensive reach?
You might think that when it comes to reach, online banner ads win. But what matters is whether or not the amount of exposure leads to the expected result. The problem with online banners is that despite their advantage of a broader reach, the conversion rate is minimal. Many consumers today pay very little attention to online banner ads and often dismiss them as junk.
In contrast, a pop up banner stand may be a highly targeted form of advertising, but it is more effective at attracting customers especially if the location is strategic. You can place banner ads outside your place of business or in locations where a large number of people congregate.
Available space and room for creativity
In advertising, two key elements of success are creativity and space. Regardless of your company marketing goals, it is crucial to ensure that your marketing concept is unique and engaging. In creating online banner ads, you are limited by space, which also means that you can only do so much in designing the ad. With printed banner ads, on the other hand, you do not have the same limitations. The only concern is whether or not you can afford bigger ads over standard banner sizes.
Since you have more space to work with, you have more leeway in the design. If you notice the trend in banner and billboard ads today, brands are becoming more creative to catch the attention of their target audience. If you want to make an impact, the design needs to be attractive and one-of-a-kind.
Have you ever had an experience when a banner ad appealed to you on a personal level? Another challenge with banner advertising is to ensure that customers relate to the content. With online banner ads, your target audience has limited time to pay attention to the ad, and if the material does not appeal to them, they will dismiss it and move on.
In designing a printed banner for your business, you also need to consider the location as the basis for the content. Your approach to creating a banner ad has to be based on your customer profile and what fits the location. Many creative marketers today take advantage of the area, such as bus stations and train stations to appeal to consumers and even add humour to the content and make it more attractive.
They say that any kind of advertising is good advertising. But if you are investing your company capital in marketing your products and services, you need to focus on what is effective. These days, a good strategy does not only mean focusing heavily on digital methods but instead striking a perfect balance between print and digital media.